Scaling a global fragrance icon.

Escentric Molecules | Via Studios

“This is no commercial blend. It’s not even a perfume. It’s just a clinical dose of a single aroma-chemical with a name as long as some distant galaxy.” – Vogue

Escentric Molecules | Via Studios

Via Studios partnered with prestigious Me Company and design consultancy M35 to launch, scale and manage the globally iconic Escentric Molecules fragrance brand.

Escentric Molecules | Via Studios Escentric Molecules | Via Studios

Our carefully managed Shopify Plus platforms are running across seven countries, enhancing customer loyalty and deeply integrating e-commerce into marketing and sales activities.

Escentric Molecules | Via Studios
Escentric Molecules | Via Studios

Care plan and Mailchimp integrations are helping to drive up customer registrations across all channels.

Partners | Via Studios

Escentric Molecules | Via Studios